eBay의 창업자인 Pierre Omidyar과 함께 프랑스를 대표하는 유명한 entrepreneur인 Loic Le Meur 선생의 벤처를 해서 성공하려면 지켜야할 10계명이 Financial Times에 올라와서 여기 소개한다. 단순히 책에서 나온 내용이 아닌, 프랑스 대통령 니콜라스 사르코지가 가끔씩 조언을 구할 정도로 노련한 사람의 실제 경험에서 우러나온 의견이다.

● Don’t wait for a revolutionary idea. It will never happen. Just focus on a simple, exciting, empty space and execute as fast as possible
● Share your idea. The more you share, the more you get advice and the more you learn. Meet and talk to your competitors.
● Build a community. Use blogging and social software to make sure people hear about you.
● Listen to your community. Answer questions and build your product with their feedback.
● Gather a great team. Select those with very different skills from you. Look for people who are better than you.
● Be the first to recognise a problem. Everyone makes mistakes. Address the issue in public, learn about and correct it.
● Don’t spend time on market research. Launch test versions as early as possible. Keep improving the product in the open.
● Don’t obsess over spreadsheet business plans. They are not going to turn out as you predict, in any case.
● Don’t plan a big marketing effort. It’s much more important and powerful that your community loves the product.
● Don’t focus on getting rich. Focus on your users. Money is a consequence of success, not a goal.